{"product_id":"phaidon-its-not-how-good-you-are-its-how-good-you-want-to-be-the-worlds-best-selling-book-by-paul-arden","title":"Phaidon It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book","description":"\u003cp\u003e\u003ci\u003eIt's Not How Good You Are, It's How Good You Want to Be\u003c\/i\u003e is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.\u003c\/p\u003e\n\u003cp\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.\u003c\/p\u003e\n\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e","brand":"Phaidon","offers":[{"title":"Default Title","offer_id":53286627672374,"sku":"9780714843377","price":261461.0,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/1869\/0358\/files\/RIFYO-WEB_Phaidon_23It_sNotHowGoodYouAre_-It_sHowGoodYouWantToBe1.jpg?v=1763707288","url":"https:\/\/rifyo.com\/products\/phaidon-its-not-how-good-you-are-its-how-good-you-want-to-be-the-worlds-best-selling-book-by-paul-arden","provider":"Rifyo","version":"1.0","type":"link"}