Phaidon HAY Book

The first-ever book about our brand, HAY explores the brand’s origins and astronomical trajectory, its collaborations with designers and brands, and the aesthetic alchemy that makes HAY’s products and retail environments so distinct.

Published by Phaidon coinciding with our 20th anniversary, HAY explores the brand’s origins and astronomical trajectory – starting back in 2002 when husband and wife Rolf and Mette Hay founded the company together; including collaborations with an ever-growing stable of brilliant international designers like Ronan and Erwan Bouroullec, Muller Van Severen, Doshi Levien, and GamFratesi, along with brands including COS, IKEA, and SONOS, among others; and the aesthetic alchemy that makes HAY’s products and retail environments so distinct. Featuring a foreword by John Hoke, Chief Design Officer of Nike; 600+ images; interviews with key collaborators; and an illustrated timeline of key milestones and collaborations over the years.

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